How to add Facebook Conversion Pixel using Google Tag Manager (GTM)

If you want to track conversions that happen on your website as a result of your Facebook Adverts, you can create a conversion-tracking pixel and add it to the pages of your website where conversions happen… Source: Facebook I assume that you know how to generate facebook pixel code and how it should be used […]

Adwords scripts are for lazy people

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data – for one to many AdWords accounts. Source: Google I am very lazy person, I prefer to sit, reading books, drinking mohito while listening to […]

Broad, exact, phrase match in Google Adwords

Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help […]

URL builder with predefined UTMs collection

Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, […]

Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze […]