How to add Facebook Conversion Pixel using Google Tag Manager (GTM)

If you want to track conversions that happen on your website as a result of your Facebook Adverts, you can create a conversion-tracking pixel and add it to the pages of your website where conversions happen… Source: Facebook I assume that you know how to generate facebook pixel code and how it should be used Read more about How to add Facebook Conversion Pixel using Google Tag Manager (GTM)[…]

Adwords scripts are for lazy people

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data – for one to many AdWords accounts. Source: Google I am very lazy person, I prefer to sit, reading books, drinking mohito while listening to Read more about Adwords scripts are for lazy people[…]

Broad, exact, phrase match in Google Adwords

Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help Read more about Broad, exact, phrase match in Google Adwords[…]

URL builder with predefined UTMs collection

Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, Read more about URL builder with predefined UTMs collection[…]

Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze Read more about Google URL builder (UTM)[…]

Google Tag Manager – Google Analytics

Last time I wrote short summary about how to start with Google Tag Manager (GTM). Now it’s time to add our first tag to make GTM works for us. Let’s start with Google Analytics tag. Google Tag Manager allows you to deploy Google Analytics using the Universal Analytics tag or the Classic version of the Read more about Google Tag Manager – Google Analytics[…]

Google Tag Manager – installation

Probably some of you, have already heard about Google Tag Manager (GTM). But let’s start from very basis. What is GTM stand for? Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web Read more about Google Tag Manager – installation[…]

Youtube subscribers in google analytics

UPDATE: since YT api is in version no. 3 (june 2015) the example below is not working properly (I will do my best to update that solution)   There are some questions from time to time  in my company about our YT channel. One of the most common question is: how many subscribers do we Read more about Youtube subscribers in google analytics[…]