Christmas ads summary – AD 2016

John Lewis Christmas Advert 2016 – #BusterTheBoxer

Debenhams Christmas Advert 2016 | #Foundit for a fabulous Christmas

Aldi Christmas Advert 2016 – Kevin The Carrot

Asda – The Never Ending Table

TK Maxx Christmas 2016 – The Sing-Song

Christmas 2016. Morrisons Makes it

Waitrose Christmas TV ad 2016 | #HomeForChristmas

Behind the Scenes House of Fraser Christmas Advert 2016 – Exclusive Look

The Argos Christmas Yetis TV Advert

Sainsbury’s OFFICIAL Christmas advert 2016 -The Greatest Gift

Lidl Polska – KUCHNIA POLSKA NASZYCH CZASÓW – Odbierz swoją książkę!

Kasia & Paulina – thank you for the inspiration!! You know… 🙂

New pivot tables in AdWords reports | Piotr Rudnicki

Piotr’s presentation from SEMcamp no. 20. I found there info about new pivot tables in AdWords reporting. I have to admit that I’ve never seen that option.

Looks really nice 🙂

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You can find Google help here.


I-Want-to-Go Moments: From Search to Store

Questions to ask yourself

  • Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before?
  • How can you be there when people are looking for your business location? Or when they want to know the best places to connect with your brand?
  • Are you incorporating user context into your ad messaging? For example, are you using location extensions or local inventory ads to show users relevant information about stores nearby?
  • Are you delivering useful local information such as directions, inventory, and pricing when people land on your site or app? Even more importantly, does your site’s design make it easy for consumers to find this information quickly?
  • Are you measuring the impact of digital online and off? Specifically, do you have a way to estimate or track how much store traffic results from digital interactions?

Source: Think With Google