Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app. It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, Read more about Google AdWords – new mobile devices targeting[…]

Google AdWords app for iOS

Great news for all AdWords marketers. Yesterday Google launched AdWords iOS app for iPhones and iPads. Many times I asked AdWords team how to join beta testers team to have possibility to check how iOS app works. Everytime I failed… However yesterday Jarett from AdWords Twitter team sent me amazing tweet: @mikowhy Hopefully your world is Read more about Google AdWords app for iOS[…]

Custom columns with math functions in Google AdWords

Yesterday I tried to remember the names of mathematical operations, and couple minutes later, I found info that there is possibility to use math in custom columns in Google AdWords. It can  be quite useful solution for fast reporting. What do you think about it? Have you already created your custom math columns? Math operations in Read more about Custom columns with math functions in Google AdWords[…]

Getguesstimate – Spreadsheet for Things That Aren’t Certain

Today I found getguesstimate – absolutely amazing spreadcheet which will helps you to have broader understanding of data. Guesstimate, a spreadsheet that’s as easy to use as existing spreadsheets, but works for uncertain values. For any cell you can enter confidence intervals (lower and upper bounds) that can represent full probability distributions. Spreadsheet for Things Read more about Getguesstimate – Spreadsheet for Things That Aren’t Certain[…]

Shift From TV to Digital Video by @ThinkwithGoogle

Have you ever thought where (if?) is the difference between TV and YT ads? Some time ago I wrote that we should sell lifestyle rather than product and showed some unskippable ads by mtn dew in 3 versions. So it’s high time to ask: Great YouTube ads are born from great creative ideas. But how does Read more about Shift From TV to Digital Video by @ThinkwithGoogle[…]

Amazon Two-Step Verification

I use 2 step verification in as many services as possible. I do believe that security is important. Ok, I can agree that it can be a little bit uncomfortable during everyday work life but how many important data do you have connected with your accounts? Photos – yes, mail, passwords, access – 3 x Read more about Amazon Two-Step Verification[…]

Let’s sell lifestyle not a product

Hi, have you seen Johnnie Walker ads? No – you have to do it. In ‘The Gentleman’s Wager‘ ads brand showed us how to sell lifestyle not necessary product. So far they created two productions with Jude Law. Absolutely amazing first part with yacht as an object of desire (more than 11mln views): And still Read more about Let’s sell lifestyle not a product[…]