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Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories. Thanks to mobile, micro-moments can happen anytime, anywhere. Read more about Micro-moments are critical touch points[…]

Building a YouTube Content Strategy by @ThinkwithGoogle

Few days ago I found good article on @ThinkwithGoogle blog. That text will appeare incredibly helpful especially for those of you who are thinking how to create coherent strategy for Youtube channel. Full article can be found here and I do really recommend to read it. Among the most interesting content I found: prognosis about video Read more about Building a YouTube Content Strategy by @ThinkwithGoogle[…]

How to add AdWords remarketing tag to your site using Google Tag Manager

The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on Read more about How to add AdWords remarketing tag to your site using Google Tag Manager[…]

CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‘normal’ offline shops): clicks optimised ads – I want to redirect to my webpage the maximum volume of traffic as possible. Of course I have to pay attention to traffic quality, Read more about CPxM – a new approach to the analysis of image ads[…]

How to check which website is using Google ads (AdWords / AdSense)

Have you ever been thinking how to check which website is using Google Ads? From time to time I recived question do I want to buy some ad space in package (many websites at one fixed price). Of course you can visit all of them and check manualy if there is a possibility to use Read more about How to check which website is using Google ads (AdWords / AdSense)[…]

How to add Facebook Conversion Pixel using Google Tag Manager (GTM)

If you want to track conversions that happen on your website as a result of your Facebook Adverts, you can create a conversion-tracking pixel and add it to the pages of your website where conversions happen… Source: Facebook I assume that you know how to generate facebook pixel code and how it should be used Read more about How to add Facebook Conversion Pixel using Google Tag Manager (GTM)[…]

Adwords scripts are for lazy people

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data – for one to many AdWords accounts. Source: Google I am very lazy person, I prefer to sit, reading books, drinking mohito while listening to Read more about Adwords scripts are for lazy people[…]

Broad, exact, phrase match in Google Adwords

Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help Read more about Broad, exact, phrase match in Google Adwords[…]

URL builder with predefined UTMs collection

Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, Read more about URL builder with predefined UTMs collection[…]

Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze Read more about Google URL builder (UTM)[…]