I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know Read more about I-Want-to-Go Moments: From Search to Store[…]

AdWords sitelinks – how to add? Video!

The sitelinks ad extension shows links to specific pages on your website beneath the text of your ads (and in addition to the main landing page ), helping customers get to what they’re looking for on your site with just one click. Sitelinks appear in ads at the top and bottom of Google search results. Read more about AdWords sitelinks – how to add? Video![…]

Learn About Google Tag Assistant Recordings

In this video Google will introduce some of the new features in Google Tag Assistant, including Google Tag Assistant Recordings. Learn how to enable/disable the extension from validating your tabs, mark favorite domains to always be validated, and record a user flow through your website to make sure your Google Analytics is implemented correctly. If you Read more about Learn About Google Tag Assistant Recordings[…]

Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app. It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, Read more about Google AdWords – new mobile devices targeting[…]

Google AdWords app for iOS

Great news for all AdWords marketers. Yesterday Google launched AdWords iOS app for iPhones and iPads. Many times I asked AdWords team how to join beta testers team to have possibility to check how iOS app works. Everytime I failed… However yesterday Jarett from AdWords Twitter team sent me amazing tweet: @mikowhy Hopefully your world is Read more about Google AdWords app for iOS[…]

Custom columns with math functions in Google AdWords

Yesterday I tried to remember the names of mathematical operations, and couple minutes later, I found info that there is possibility to use math in custom columns in Google AdWords. It can  be quite useful solution for fast reporting. What do you think about it? Have you already created your custom math columns? Math operations in Read more about Custom columns with math functions in Google AdWords[…]

Shift From TV to Digital Video by @ThinkwithGoogle

Have you ever thought where (if?) is the difference between TV and YT ads? Some time ago I wrote that we should sell lifestyle rather than product and showed some unskippable ads by mtn dew in 3 versions. So it’s high time to ask: Great YouTube ads are born from great creative ideas. But how does Read more about Shift From TV to Digital Video by @ThinkwithGoogle[…]