Custom columns with math functions in Google AdWords

Yesterday I tried to remember the names of mathematical operations, and couple minutes later, I found info that there is possibility to use math in custom columns in Google AdWords. It can  be quite useful solution for fast reporting. What do you think about it? Have you already created your custom math columns? Math operations in […]

How to add AdWords remarketing tag to your site using Google Tag Manager

The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on […]

CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‘normal’ offline shops): clicks optimised ads – I want to redirect to my webpage the maximum volume of traffic as possible. Of course I have to pay attention to traffic quality, […]

How to check which website is using Google ads (AdWords / AdSense)

Have you ever been thinking how to check which website is using Google Ads? From time to time I recived question do I want to buy some ad space in package (many websites at one fixed price). Of course you can visit all of them and check manualy if there is a possibility to use […]

Adwords scripts are for lazy people

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data – for one to many AdWords accounts. Source: Google I am very lazy person, I prefer to sit, reading books, drinking mohito while listening to […]