Use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries, while using exact match or phrase match gives you more precise targeting. If you know that a specific query is being used frequently, adding it as an exact- or phrase-matched keyword can help […]
Category Archives: Google Adwords
Ask AdWords – Managed Placements
#askAdwords series with question to Adwords specialits. Today the question is: “Can I place my ad on a specific website?”