I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know Read more about I-Want-to-Go Moments: From Search to Store[…]

Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories. Thanks to mobile, micro-moments can happen anytime, anywhere. Read more about Micro-moments are critical touch points[…]