Let’s sell lifestyle not a product

Hi, have you seen Johnnie Walker ads? No – you have to do it. In ‘The Gentleman’s Wager‘ ads brand showed us how to sell lifestyle not necessary product. So far they created two productions with Jude Law. Absolutely amazing first part with yacht as an object of desire (more than 11mln views): And still […]

CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‘normal’ offline shops): clicks optimised ads – I want to redirect to my webpage the maximum volume of traffic as possible. Of course I have to pay attention to traffic quality, […]