Christmas ads summary – AD 2016

John Lewis Christmas Advert 2016 – #BusterTheBoxer Debenhams Christmas Advert 2016 | #Foundit for a fabulous Christmas Aldi Christmas Advert 2016 – Kevin The Carrot Asda – The Never Ending Table TK Maxx Christmas 2016 – The Sing-Song Christmas 2016. Morrisons Makes it Waitrose Christmas TV ad 2016 | #HomeForChristmas Behind the Scenes House of […]

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I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know […]

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CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‚normal’ offline shops): clicks optimised ads – I want to redirect to my webpage the maximum volume of traffic as possible. Of course I have to pay attention to traffic quality, […]

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Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze […]

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