Christmas ads summary – AD 2016

John Lewis Christmas Advert 2016 – #BusterTheBoxer Debenhams Christmas Advert 2016 | #Foundit for a fabulous Christmas Aldi Christmas Advert 2016 – Kevin The Carrot Asda – The Never Ending Table TK Maxx Christmas 2016 – The Sing-Song Christmas 2016. Morrisons Makes it Waitrose Christmas TV ad 2016 | #HomeForChristmas Behind the Scenes House of Read more about Christmas ads summary – AD 2016[…]

I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know Read more about I-Want-to-Go Moments: From Search to Store[…]

Let’s sell lifestyle not a product

Hi, have you seen Johnnie Walker ads? No – you have to do it. In ‘The Gentleman’s Wager‘ ads brand showed us how to sell lifestyle not necessary product. So far they created two productions with Jude Law. Absolutely amazing first part with yacht as an object of desire (more than 11mln views): And still Read more about Let’s sell lifestyle not a product[…]

CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‘normal’ offline shops): clicks optimised ads – I want to redirect to my webpage the maximum volume of traffic as possible. Of course I have to pay attention to traffic quality, Read more about CPxM – a new approach to the analysis of image ads[…]

Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze Read more about Google URL builder (UTM)[…]

Google Tag Manager – Google Analytics

Last time I wrote short summary about how to start with Google Tag Manager (GTM). Now it’s time to add our first tag to make GTM works for us. Let’s start with Google Analytics tag. Google Tag Manager allows you to deploy Google Analytics using the Universal Analytics tag or the Classic version of the Read more about Google Tag Manager – Google Analytics[…]

Google Tag Manager – installation

Probably some of you, have already heard about Google Tag Manager (GTM). But let’s start from very basis. What is GTM stand for? Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web Read more about Google Tag Manager – installation[…]