How to add AdWords remarketing tag to your site using Google Tag Manager

The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on your site

Source:  Think With Google

How to find remarketing tag for your website?

  • login to your AdWords account
  • go to “Shared library” section

    Shared library
    Shared library
  • choose “Audiences” section

    Audience
    Audience
  • find “Remarketing tag” box and click “Tag details

    Tag detail
    Tag detail
  • pop-up with tag details will be opened. All you have to do is to find google_conversion_id variable and copy it – that is your remarking tag number which will be used in GTM

    Remarketing Tag
    Remarketing Tag

How to add remarketing tag using GTM?

  • log into your GTM account
  • add “New Tag

    Add new tag
    Add new tag
  • choose “Google AdWords” tag

    Adwords tag
    Adwords tag
  • choose “AdWord Remarketing” tag type

    AdWords Remarketing tag
    AdWords Remarketing tag
  • now it’s time to add a “Conversion ID” number – which we found in previous step

    Conversion ID number
    Conversion ID number
  • ok, so we’ve already set what will be fired, now i’t time to specify when it will happen. We want to fire remarketing tag on “All pages” – that’s our trigger for tag

    Trigger - Alla pages
    Trigger – All pages
  • Rename…” your tag – it’s up to you what name will be chosen

    Rename Tag
    Rename Tag
  • everything is set so it’s time to “Publish” our brand new tag
    remarketing-7 remarketing-8
  • we are done!

    Done
    Done

How to check if your remarking code is working?

You will find instructions how to do it in google help, however the best idea in my opinion is to download and install chrome Tag Assistant.

Tag Assistant
Tag Assistant

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