AdWords sitelinks – how to add? Video!

The sitelinks ad extension shows links to specific pages on your website beneath the text of your ads (and in addition to the main landing page ), helping customers get to what they’re looking for on your site with just one click. Sitelinks appear in ads at the top and bottom of Google search results. Read more about AdWords sitelinks – how to add? Video![…]

Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app. It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, Read more about Google AdWords – new mobile devices targeting[…]

Google AdWords app for iOS

Great news for all AdWords marketers. Yesterday Google launched AdWords iOS app for iPhones and iPads. Many times I asked AdWords team how to join beta testers team to have possibility to check how iOS app works. Everytime I failed… However yesterday Jarett from AdWords Twitter team sent me amazing tweet: @mikowhy Hopefully your world is Read more about Google AdWords app for iOS[…]

Custom columns with math functions in Google AdWords

Yesterday I tried to remember the names of mathematical operations, and couple minutes later,¬†I found info that there is possibility to use math in custom columns in Google AdWords. It can ¬†be quite useful solution for fast reporting. What do you think about it? Have you already created your custom math columns? Math operations in Read more about Custom columns with math functions in Google AdWords[…]

How to add AdWords remarketing tag to your site using Google Tag Manager

The Google Remarketing Tag helps you to more easily create remarketing lists by allowing you to place one tag across all pages on your site. Once your tag is in place, you can launch remarketing campaigns in your AdWords account with tailored, dynamic ads based on the pages people visited and actions they took on Read more about How to add AdWords remarketing tag to your site using Google Tag Manager[…]

CPxM – a new approach to the analysis of image ads

My everyday AdWords campaigns¬†are divided into 2 groups according to their goals (what is important that my company doesn’t provide e-commerce sale, everything is sold in ‘normal’ offline shops): clicks¬†optimised ads – I want to redirect to my webpage the maximum¬†volume of traffic as possible. Of course I have to pay attention to traffic quality, Read more about CPxM – a new approach to the analysis of image ads[…]

How to check which website is using Google ads (AdWords / AdSense)

Have you ever been thinking how to check which website is using Google Ads? From time to time I recived question do I want to buy some ad space in package (many websites at one fixed price). Of course you can visit all of them and check manualy if there is a possibility to use Read more about How to check which website is using Google ads (AdWords / AdSense)[…]

Adwords scripts are for lazy people

AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data – for one to many AdWords accounts. Source: Google I am very lazy person, I prefer to sit, reading books, drinking mohito while listening¬†to Read more about Adwords scripts are for lazy people[…]