Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app.

It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, 60, 90 days.

Frankly, I have never seen it before. Have you?

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