I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know Read more about I-Want-to-Go Moments: From Search to Store[…]

Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app. It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, Read more about Google AdWords – new mobile devices targeting[…]