I-Want-to-Go Moments: From Search to Store

Questions to ask yourself

  • Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before?
  • How can you be there when people are looking for your business location? Or when they want to know the best places to connect with your brand?
  • Are you incorporating user context into your ad messaging? For example, are you using location extensions or local inventory ads to show users relevant information about stores nearby?
  • Are you delivering useful local information such as directions, inventory, and pricing when people land on your site or app? Even more importantly, does your site’s design make it easy for consumers to find this information quickly?
  • Are you measuring the impact of digital online and off? Specifically, do you have a way to estimate or track how much store traffic results from digital interactions?

Source: Think With Google

Making Unskippable Ads

Mtn Dew Kickstart ad V1: “The Original”

Mtn Dew Kickstart ad V2: “The Big Punch”

Mtn Dew Kickstart ad V3: “Pure Fun”

Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories.

Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.

@ThinkwithGoogle

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