Shift From TV to Digital Video by @ThinkwithGoogle

Have you ever thought where (if?) is the difference between TV and YT ads? Some time ago I wrote that we should sell lifestyle rather than product and showed some unskippable ads by mtn dew in 3 versions. So it’s high time to ask: Great YouTube ads are born from great creative ideas. But how does […]

Building a YouTube Content Strategy by @ThinkwithGoogle

Few days ago I found good article on @ThinkwithGoogle blog. That text will appeare incredibly helpful especially for those of you who are thinking how to create coherent strategy for Youtube channel. Full article can be found here and I do really recommend to read it. Among the most interesting content I found: prognosis about video […]