Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories.

Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.

@ThinkwithGoogle

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