Google AdWords – new mobile devices targeting

I’ve already found new targeting option based on interest category connected with mobile devices. There is an option to catch users with new mobile devices. Quite useful when we want them to install our app.

It can be found in Audience > Interest > New mobile devices. We have option to choose 7, 14, 30, 60, 90 days.

Frankly, I have never seen it before. Have you?

Screenshot_02_02_16_06_31

Making Unskippable Ads

Mtn Dew Kickstart ad V1: “The Original”

Mtn Dew Kickstart ad V2: “The Big Punch”

Mtn Dew Kickstart ad V3: “Pure Fun”

Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories.

Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.

@ThinkwithGoogle

https___think_storage_googleapis_com_images_micromoments-guide-to-winning-shift-to-mobile-download_pdf