Let’s sell lifestyle not a product

Hi, have you seen Johnnie Walker ads? No – you have to do it.

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In ‘The Gentleman’s Wager‘ ads brand showed us how to sell lifestyle not necessary product. So far they created two productions with Jude Law. Absolutely amazing first part with yacht as an object of desire (more than 11mln views):

And still good but a little bit secondary part with car:

I’m waiting for next part!

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