URL builder with predefined UTMs collection

Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, […]

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Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze […]

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First steps with Google Analytics Measurement Protocol

First time I heard about Measurement Protocol (MP) from Paweł Matkowski  few days after Universal Analytics (UA) was launched in Poland. That was one of Meet Google breakfasts in 2013. During that meeting Paweł showed us how work time can be measured in… google analytics (GA). All you need is GA with MP and some time and […]

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