Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, […]
Category Archives: Google Analytics
Google URL builder (UTM)
The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze […]
Google Tag Manager – Google Analytics
Last time I wrote short summary about how to start with Google Tag Manager (GTM). Now it’s time to add our first tag to make GTM works for us. Let’s start with Google Analytics tag. Google Tag Manager allows you to deploy Google Analytics using the Universal Analytics tag or the Classic version of the […]
Youtube subscribers in google analytics
UPDATE: since YT api is in version no. 3 (june 2015) the example below is not working properly (I will do my best to update that solution) There are some questions from time to time in my company about our YT channel. One of the most common question is: how many subscribers do we […]
First steps with Google Analytics Measurement Protocol
First time I heard about Measurement Protocol (MP) from Paweł Matkowski few days after Universal Analytics (UA) was launched in Poland. That was one of Meet Google breakfasts in 2013. During that meeting Paweł showed us how work time can be measured in… google analytics (GA). All you need is GA with MP and some time and […]