Shift From TV to Digital Video by @ThinkwithGoogle

Have you ever thought where (if?) is the difference between TV and YT ads? Some time ago I wrote that we should sell lifestyle rather than product and showed some unskippable ads by mtn dew in 3 versions. So it’s high time to ask: Great YouTube ads are born from great creative ideas. But how does […]

Let’s sell lifestyle not a product

Hi, have you seen Johnnie Walker ads? No – you have to do it. In ‘The Gentleman’s Wager‘ ads brand showed us how to sell lifestyle not necessary product. So far they created two productions with Jude Law. Absolutely amazing first part with yacht as an object of desire (more than 11mln views): And still […]

Building a YouTube Content Strategy by @ThinkwithGoogle

Few days ago I found good article on @ThinkwithGoogle blog. That text will appeare incredibly helpful especially for those of you who are thinking how to create coherent strategy for Youtube channel. Full article can be found here and I do really recommend to read it. Among the most interesting content I found: prognosis about video […]