I-Want-to-Go Moments: From Search to Store

Questions to ask yourself Think about how customers are interacting with your brand or category when they are near one of your stores. What does having a smartphone allow them to do that they couldn’t before? How can you be there when people are looking for your business location? Or when they want to know […]

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Micro-moments are critical touch points

Immediate. Relevant. Frictionless. That’s the experience consumers expect when they turn to a device to find, do, or buy something. To win, marketers have to be there to meet them in these micro-moments. Start building your micro-moments strategy with this guide full of insights and success stories. Thanks to mobile, micro-moments can happen anytime, anywhere. […]

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