Google Tag Manager – Google Analytics

Last time I wrote short summary about how to start with Google Tag Manager (GTM). Now it’s time to add our first tag to make GTM works for us. Let’s start with Google Analytics tag. Google Tag Manager allows you to deploy Google Analytics using the Universal Analytics tag or the Classic version of the Read more about Google Tag Manager – Google Analytics[…]

First steps with Google Analytics Measurement Protocol

First time I heard about Measurement Protocol (MP) from Paweł Matkowski  few days after Universal Analytics (UA) was launched in Poland. That was one of Meet Google breakfasts in 2013. During that meeting Paweł showed us how work time can be measured in… google analytics (GA). All you need is GA with MP and some time and Read more about First steps with Google Analytics Measurement Protocol[…]

How to connect youtube data with google analytics

Youtube has its own analytics dashboard however it’s google analytics’s younger brother and there are fewer opportunities to create reports and to analyze data. So, we have 2 google tools (youtube and google analytics) and one problem to be solved. The question is: how to push data from youtube into GA? The answer is very simple Read more about How to connect youtube data with google analytics[…]