URL builder with predefined UTMs collection

Last time we were talking about UTMs and Google URL builder and I promised to create simple spreadsheet with predefined UTMs collection which can be used in our everyday marketing work. As I mentioned, spreadsheet is VERY simply but if you find it useful – voila! URL builder based on Google Spreadsheet Remember to change source, medium, Read more about URL builder with predefined UTMs collection[…]

Google URL builder (UTM)

The URL builder helps you add parameters to URLs you use in Custom Campaigns. When users click one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content. Source: Google When you try to analyze Read more about Google URL builder (UTM)[…]

Google Tag Manager – Google Analytics

Last time I wrote short summary about how to start with Google Tag Manager (GTM). Now it’s time to add our first tag to make GTM works for us. Let’s start with Google Analytics tag. Google Tag Manager allows you to deploy Google Analytics using the Universal Analytics tag or the Classic version of the Read more about Google Tag Manager – Google Analytics[…]

Youtube subscribers in google analytics

UPDATE: since YT api is in version no. 3 (june 2015) the example below is not working properly (I will do my best to update that solution)   There are some questions from time to time  in my company about our YT channel. One of the most common question is: how many subscribers do we Read more about Youtube subscribers in google analytics[…]

First steps with Google Analytics Measurement Protocol

First time I heard about Measurement Protocol (MP) from Paweł Matkowski  few days after Universal Analytics (UA) was launched in Poland. That was one of Meet Google breakfasts in 2013. During that meeting Paweł showed us how work time can be measured in… google analytics (GA). All you need is GA with MP and some time and Read more about First steps with Google Analytics Measurement Protocol[…]

How to connect youtube data with google analytics

Youtube has its own analytics dashboard however it’s google analytics’s younger brother and there are fewer opportunities to create reports and to analyze data. So, we have 2 google tools (youtube and google analytics) and one problem to be solved. The question is: how to push data from youtube into GA? The answer is very simple Read more about How to connect youtube data with google analytics[…]